01FIND IT
Find the expertise people will pay for
Identify the evidence, patterns and valuable thread already running through your career.
THE BUSINESS OF EXPERTISEFOUR DAYS · LIVE ONLINE
Four-day live working intensive8, 9, 12 & 13 October 2026Live online · 7–9:30 p.m. UK time
From Expertise
to Market.
Turn what you know into a clear offer, a price you can stand behind and work you become known for.
Show me what we’ll buildRegistration closes
Sunday 4 October 2026 at 11:59 p.m. UK time — or earlier if all ten places are filled
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A working room for experienced specialists
You already know a great deal. Let’s turn it into something the market can buy.
I built this intensive for the person who knows they are ready for something of their own—or whose circumstances have suddenly made that decision feel rather more urgent—but refuses to throw a vague consultancy into the world and hope for the best.
Does this feel familiar?
You have spent years building valuable experience and know exactly how you create value inside an organisation. Now you are wondering how the hell that translates into something people will pay you for outside it.
Perhaps redundancy, restructuring or another change at work has made you look properly at what comes next. You know you have years of valuable experience, but you are not yet sure what part of it somebody would buy, what to do first or whether it should become consulting, advisory, fractional or something else entirely.
You do not simply want to replace your salary. You want the possibility of earning more, with greater control over when you work, how you work and how much of your capacity you give.
Or perhaps you have already started consulting, but one offer, one fee and one way for clients to work with you is beginning to look suspiciously like another income ceiling.
You are ready to bet on yourself. You simply do not want to waste the next 12 months investing your time in the wrong things when somebody could help you start properly.
You keep telling yourself you’ll work it out soon. My love, “soon” is not a date.
Another six months of thinking is still six months
The danger isn’t that you have nothing valuable to sell. It’s waiting until you urgently need another option before you learn how to sell it.
By then, you are building under pressure. Taking whatever work appears. Pricing from fear. Giving the market one hurried way to hire you because you did not build your options while you still had room to think.
Everything you need to move from expertise to market
You arrive with experience. You leave with a business people can understand.
This is a working intensive. We are not spending four days admiring what you know. We are deciding what is useful, who needs it and how they should be able to buy it.
02CHOOSE IT
Choose how people should work with you
Decide whether consulting, advisory, fractional or IP-led work—or a considered combination—best suits the work and your life.
03BUILD IT
Build an offer somebody can understand and buy
Work through the buyer, problem, outcome, scope and delivery so the offer makes commercial sense.
04PRICE IT
Reach a price you can stand behind
Consider your income needs, capacity, access, responsibility and the value of the change you are helping create.
05EXPLAIN IT
Become known for the right thing
Position and demonstrate your expertise so people recognise what you do, why it matters and how they can work with you.
06TEST IT
Put your thinking in front of the market
Make the offer visible, gather evidence from real people and learn what creates interest before you overbuild it.
07APPLY IT
Get support while you put the work into practice
Bring your questions, responses and sticking points into the private programme workspace, hosted on Circle, then return for the follow-up clinic with evidence from the market.
The Business of Expertise
From Expertise to Market
The Business of
Expertise Workbook
Four days of decisions for turning your experience into a clear, commercially viable business.
Find it · Choose it · Build it · Price it · Explain it · Test it · Apply it
You will not leave with notes and good intentions
You will leave with decisions made and the tools to keep moving.
Find what is valuable
Your expertise workbook
Choose how clients access it
Your ways-to-work map
Price it commercially
Your pricing calculator
Explain it clearly
Your expertise introduction deck
Four live working days
Each session moves the business forward.
We meet at the same time on every date. You will work during the sessions, make decisions with me in the room and know exactly what needs to happen next.
Find the commercially valuable thread
Separate everything you have done from the specific expertise somebody needs now.
Turn it into a clear offer
Choose the buyer, problem, outcome and way they should work with you.
Price and position the work
Build a fee and market position that reflect the business you are actually trying to create.
Prepare to take it to market
Build the message, introduction and first test that will put your work in front of real people.
Hey, I’m Eunice
Motherhood changed the way I could work. I hadn’t built an income that could change with me.
I assumed I would have children, take some time away and return to work. Then I became a mother and realised that both the life I wanted and how much access I could give to work had changed.
My experience had not disappeared. But outside my employer, nobody knew what to hire me for. Honestly? Neither did I.
So I scrambled. Property. Interior design. Several perfectly plausible business ideas that completely ignored the thing people had trusted me with throughout my career: selling.
Consulting became my first route back to earning. Then I made a second mistake: I gave the market one way to pay me and accidentally created another ceiling.
Learning to turn the same expertise into consulting, advisory, fractional and IP-led work gave me the income options I wish I had built before I needed them.
I created this room to help you build yours deliberately—before life makes the decision urgent.
£419k+ in new income unlocked for clients7 industries23 offers shapedEx Prada, Miu Miu, Dolce & Gabbana + La Perla
And then we let the market answer
You will not spend another six months perfecting this in private.
After Day Four, you begin a 30-day market test. You put the thinking in front of real people, see what they respond to and return to the follow-up clinic with evidence—not assumptions.
You will also have access to our private programme workspace on Circle, where you can ask questions, share what you are testing and receive support while you apply what you built. Your recording access will remain available for 60 days.
10 places · live online
Bring the experience.
Leave with the business.
£2,950
Four live working sessionsAll programme tools30-day market testFollow-up clinic60 days of support60-day recording access
Reserve my place for £2,950Secure checkout. Payment-plan arrangements are available by request.
Before you book
QUESTIONS YOU MAY ACTUALLY BE ASKING
I know what I do. Why isn’t that enough to start selling it?
Knowing what you do inside an organisation and making it easy for somebody outside that organisation to buy are two different things. Calling yourself a consultant tells people how you might work, but it does not tell them what you can change, why they need you or why they should choose you. Inside the intensive, we will turn your experience into a clear commercial offer rather than leaving you with a new job title and no route to market.
What if I’m still employed and haven’t decided exactly what I want to build?
That is precisely when I would do this work. You have the advantage of being able to make considered decisions before income pressure forces you to accept the first opportunity available.
What if I know I want to go independent but don’t know the first move?
That is exactly where you are allowed to begin. You do not need to arrive with a business, an offer or a perfectly formed plan. You bring the experience you have already built, and we work through the evidence together to identify what is commercially valuable, who may need it and how it could become something they can buy. You are not starting from nothing. You simply have not translated what you know into a business yet.
I want more freedom, but will working for myself simply create another demanding job?
It can—especially if you build one delivery-heavy offer that depends entirely on your personal time. We will consider how people can access your expertise in different ways, so you can make deliberate choices about capacity, income and how you want to work.
What if I have already started consulting?
Then we will examine whether the way you currently work, price and position yourself reflects the business you intended to create—or whether you have accidentally recreated another salary ceiling without the protection of employment.
Can four days genuinely get me ready to go to market?
Four days will not build an entire business for you while you watch. They will help you make the foundational decisions people often spend months circling: what you should sell, who should buy it, how the engagement works, what it should cost and how you will introduce it to the market. You will then test those decisions through the 30-day market test.
What if I feel nervous about putting myself out there?
I would be more surprised if you didn’t. You are taking expertise that has previously lived underneath an employer’s name and learning to stand behind it yourself. You will leave with a considered offer, message and testing plan so you are not simply posting online and hoping confidence eventually arrives.
Do I need to attend live?
This is a live working intensive, and you will receive the greatest value by being in the room. Recordings will remain available for 60 days so you can revisit the work and catch up if something unavoidable happens.
What happens after Day Four?
You begin your 30-day market test, use the private support room while applying what you built and return for a live follow-up clinic with evidence, questions and responses from the market.
Can I arrange a payment plan?
Yes. Contact me directly before booking and we can discuss an arrangement.
Build the options before you need them.
You cannot predict when your ambitions, responsibilities or life will change. You can make sure employment is not the only place that knows how to pay you when it does. Come into the room and build something clear, credible and ready to take to market.
Reserve my place