Privacy Policy

This Privacy Policy explains how Eunice Adebiyi, trading as Eunice Adebiyi Consulting, collects, uses, stores and protects personal information.

The Business of Expertise and From Expertise to Market are programmes operated by Eunice Adebiyi Consulting.

For data-protection purposes, Eunice Adebiyi is the data controller.

• Website: https://euniceadebiyi.com
• Email: eunice@euniceadebiyi.com
• Business correspondence address: First Floor, 594 High Road, Tottenham, London, N17 9TA

This Privacy Policy applies when you:

• Visit the website.
• Download a free resource.
• Join an email list.
• Make an enquiry.
• Purchase a programme, intensive, workshop or service.
• Participate in The Business of Expertise or From Expertise to Market.
• Work with Eunice Adebiyi Consulting privately.
• Communicate through email, Telegram, video calls or another programme platform.

Depending on how you interact with us, we may collect:

Contact information

• Your name.
• Email address.
• Country or location.
• Telephone number, if voluntarily provided.
• Billing address.

Professional information

• Professional role.
• Employer or business name.
• CV or LinkedIn profile.
• Career history.
• Professional experience.
• Business ideas and goals.
• Examples of your work and results.
• Information you submit through intake forms, workbooks or programme exercises.

Purchase and transaction information

• The programme or service purchased.
• Amount paid.
• Payment status.
• Transaction date.
• Invoice and payment-plan information.
• Refund, cancellation or transfer information.

Payments are processed through Stripe and Flodesk. We do not normally receive or retain your complete card details. Stripe and its payment partners process those details in accordance with their own privacy policies.

Programme participation information

• Attendance.
• Workbook submissions.
• Questions and comments.
• Telegram messages.
• Feedback.
• Support requests.
• Session contributions.
• Images, names, voices and video captured in recorded sessions.

Website and technical information

Where relevant technologies are enabled, we may collect:

• IP address.
• Browser and device information.
• Pages visited.
• Referring website.
• Approximate location.
• Cookie identifiers.
• Website interactions and analytics information.

Non-essential analytics technologies will only be used where the required consent has been obtained.

Marketing information

• Whether you have agreed to receive marketing.
• Your email preferences.
• Emails opened or links selected, where tracking is enabled.
• Unsubscribe and objection records.

We do not intentionally collect information about health, pregnancy, ethnicity, religion or other special-category information through our standard forms.

If you voluntarily disclose sensitive information during a live session or group conversation, you should consider whether you are comfortable sharing it with the other participants present.

We collect information:

• Directly from you through website forms, enquiries, checkout, intake forms and programme participation.
• When you communicate with us by email, Telegram, video call or another agreed channel.
• Through Stripe, Flodesk and other providers used to process purchases and deliver services.
• Automatically through cookies and analytics technologies, where enabled and permitted.

We do not ordinarily collect personal information about you from public sources such as LinkedIn without your involvement.

We may use your information for the following purposes.

To respond to enquiries

We use contact and enquiry information to answer questions, discuss services and take steps requested before entering into a contract.

Lawful basis: taking steps before entering into a contract and, where applicable, legitimate interests in operating the business.

To process purchases and payments

We use purchase, billing and transaction information to process your order, administer payment plans, issue confirmations, manage refunds and keep financial records.

Lawful basis: performance of a contract and compliance with legal obligations.

To deliver programmes and services

We use your contact, professional and participation information to:

• Provide onboarding.
• Deliver live sessions.
• Supply workbooks and tools.
• Review participant work.
• Provide guidance and support.
• Operate the private participant group.
• Provide recordings.
• Organise the market test and follow-up clinic.

Lawful basis: performance of a contract.

To administer recordings

Live programme sessions may be recorded so registered participants can revisit the material during the stated access period.

Recordings may include participant names, faces, voices, questions and contributions.

Lawful basis: performance of the programme contract and our legitimate interests in providing the agreed learning and review experience.

Any use of identifiable participant footage, comments or testimonials for public marketing will require separate permission.

To send requested resources

We use your email address to deliver guides, tools or other resources that you request.

Lawful basis: taking steps at your request and our legitimate interests in delivering the requested resource.

Receiving a requested resource does not automatically require you to consent to unrelated marketing.

To send marketing

Where you have consented, we may send emails about:

• The Business of Expertise.
• From Expertise to Market.
• Consulting, advisory and independent work.
• Free resources.
• Events and workshops.
• One-to-one services.
• Relevant business updates.

Where legally permitted, we may also contact existing customers about similar services under the applicable customer marketing rules.

You can unsubscribe at any time using the link in an email or by contacting eunice@euniceadebiyi.com.

Lawful basis: consent or, where legally available, legitimate interests used alongside the applicable electronic-marketing rules.

To improve the website and services

We may use aggregated feedback, analytics and participation information to understand website performance and improve services.

Lawful basis: consent for non-essential analytics technologies and legitimate interests for other proportionate service-improvement activities.

To protect the business and comply with law

We may process information to:

• Prevent fraud.
• Enforce contractual terms.
• Protect intellectual property.
• Manage complaints.
• Establish, exercise or defend legal claims.
• Meet tax, accounting and regulatory obligations.

Lawful basis: legal obligation and legitimate interests.

Marketing consent must be given through a clear positive action.

Marketing checkboxes should not be pre-selected.

You may withdraw consent or object to direct marketing at any time. Once you unsubscribe, we may retain limited information on a suppression list to ensure that we respect your request and do not accidentally add you again.

Withdrawing from marketing will not affect:

• Service emails.
• Purchase confirmations.
• Programme updates.
• Payment reminders.
• Messages necessary to deliver something you purchased or requested.

The website may use essential cookies required for security, functionality, forms and checkout.

Where enabled, Google Analytics or similar tools may use non-essential cookies to help us understand how visitors use the website.

Non-essential analytics cookies should not be placed until the appropriate consent has been obtained.

You can manage cookies through the website’s cookie controls and your browser settings. Disabling some cookies may affect website functionality.

We may share the information necessary to operate the business with service providers including:

• Lovable, for website creation, hosting and functionality.
• Flodesk, for forms, email delivery, checkout and customer communications.
• Stripe, for payment processing and transaction management.
• Telegram, for participant community and programme support.
• Zoom or Google Meet, for live online sessions.
• Google Workspace and Google Drive, for email, documents, forms and programme administration.
• Google Analytics, if enabled with the required consent.
• Professional advisers such as accountants, solicitors or insurers.
• Regulators, courts, law-enforcement bodies or public authorities where disclosure is required by law.

Service providers are only authorised to use information as needed to provide their services or comply with their own legal obligations.

We do not sell personal information.

Some service providers may process information outside the United Kingdom.

Where personal information is transferred to a country without an applicable UK adequacy decision, we will rely on an appropriate lawful safeguard where required. This may include approved contractual protections, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses or another legally recognised mechanism.

We retain information only for as long as reasonably necessary.

Our intended retention periods are:

• Unsuccessful enquiries: up to 12 months after the last meaningful contact.
• Active marketing subscribers: until unsubscribe or after 24 months of inactivity, subject to periodic review.
• Suppression records: retained as necessary to respect unsubscribe and objection requests.
• Participant intake forms and programme work: up to 24 months after programme completion.
• Session recordings: 60 days after the final live intensive session, unless a shorter period is stated.
• Telegram access: for the agreed support period, after which participant access will be removed.
• One-to-one client records: up to six years after the engagement where reasonably needed for contractual, insurance or legal purposes.
• Payment, invoice and tax records: for the period required by HMRC and other applicable law.
• Marketing permissions: for as long as needed to demonstrate the status of the permission or withdrawal.

We may retain information for longer where required by law, an ongoing dispute, insurance requirement or legal claim.

When information is no longer required, we will delete it securely or anonymise it.

Participants must not:

• Record sessions without permission.
• Share programme recordings.
• Distribute screenshots containing other participants.
• Share another participant’s confidential information.
• Copy Telegram conversations outside the group without permission.

Although we set confidentiality expectations, we cannot guarantee the conduct of every participant. You should avoid sharing information in a group environment that you would not want the other participants to know.

We use reasonable organisational and technical measures designed to protect personal information.

These may include:

• Password-protected accounts.
• Restricted access.
• Reputable payment and platform providers.
• Access controls for programme materials and recordings.
• Secure deletion practices.
• Limiting information collection to what is reasonably required.

No online system is completely secure, and we cannot guarantee absolute security.

Depending on applicable law, you may have the right to:

• Ask for access to your personal information.
• Ask for inaccurate information to be corrected.
• Ask for information to be deleted.
• Ask for processing to be restricted.
• Object to particular processing.
• Receive certain information in a portable format.
• Withdraw consent at any time.
• Object to direct marketing.
• Complain to the Information Commissioner’s Office.

Some rights are subject to legal exceptions. We may need to verify your identity before responding.

To exercise a right, email eunice@euniceadebiyi.com.

Please contact us first so we have an opportunity to address your concern.

You can also complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Website: https://ico.org.uk
Telephone: 0303 123 1113

The website and paid programmes are intended for people aged 18 and over.

We do not knowingly sell programmes to children or intentionally collect children’s information.

The website may link to third-party websites and services.

We are not responsible for their privacy practices. You should read the relevant third party’s privacy information before providing personal information.

We may update this Privacy Policy when our services, systems or legal obligations change.

The latest version will be published on the website with an updated effective date.

For privacy questions, requests or complaints, contact:

Eunice Adebiyi
Trading as Eunice Adebiyi Consulting
Email: eunice@euniceadebiyi.com
Address: First Floor, 594 High Road, Tottenham, London, N17 9TA